Everyman Archetype

Learn all about the everyman archetype, including definition, characteristics, examples and more.

The Everyman archetype celebrates the virtue of being the common man; giving people a sense of belonging.

An archetype is a motif that occurs throughout literature and artworks. Archetypes come from cultures and myths that are universal. It is difficult to write a story that does not conform to the themes and patterns that make up archetypes.

What is an everyman archetype?

If you are looking for the everyman archetype definition:

The everyman character archetype is a representative of the audience. This archetype has to do with working hard and living a simple life. Their primary motivations are to have a sense of belonging and enjoyment.

They crave creating and forging connections with people. In literature, the everyman character archetype is often put in extraordinary circumstances and situations. They just try to survive the circumstances they find themselves in. They are also called the common man, the citizen, the silent majority, best friend and, egalitarian.

Everyman archetype characteristics

There are some characteristics that are common to all everyman archetypes:

  • They enjoy the simple tastes and pleasures of life.
  • They are democratic but not necessarily political. They believe in the concept of all for one and one for all.
  • In an effort to create relationships, they tend to lose themselves or compromise.
  • They are easily accepting of people, as they are understanding, friendly and inviting.
  • They enjoy being part of a group and do not like the elite.
  • They are usually comfortable with the status quo.
  • They do not like pretense and are genuine.
  • They support and encourage teamwork and are excited when everyone solves problems together.
  • They are not morally obligated to their tasks.
  • They do not trust authority figures.
  • They are often reliable and respectable of others.

Everyman archetype examples

Samwell Tarly from the Game of Thrones TV Series

Samwell Tarly is an overweight man who fancied reading books. His father forced him to join the Night’s Watch because he was not a skillful warrior. He was stripped of his inheritance. Unlike the hero archetype character Jon Snow, he doesn’t seem to be brave and strong physically.

He is often mocked for not having good fighting skills and being overweight. With time his intelligence proved to be helpful in their survival. While the reaction of his colleagues at the Night’s watch was to rush into battles, he preferred to gather information and analyze situations.

Other examples of fictional characters with the everyman archetype are:

  • Lilo from the Disney animated film Lilo and Stitch.
  • Hephaestus from the Greek gods’ mythology.

Brands Associated With the Everyman Archetype

Everyman brands have a mass appeal and portray a family culture. They usually satisfy a basic need and are not extravagant. The organizational structure of brands with this archetype does not value hierarchy. Their prices are usually low to moderate. Their employees are usually grouped into teams to achieve tasks.

These brands leverage social media to be in constant communication with their customers. Their marketing techniques are usually informal and relatable. Their consumers appreciate simple things. The consumers care about the experiences that the product gives them.

Examples of brands with the everyman archetype are Budweiser, IKEA, Covergirl, Wrangler, Gap, and Target.

People Associated With the Everyman Archetype

There are people in real life that are often identified with this archetype. Examples are Julia Roberts, Matt Damon, Scotty Can, Drew Barrymore, and Jimmy Carter.

The everyman archetype is the most relatable of all the archetypes. They believe everybody is created equal. The everyman archetype can be embodied in people with other archetype types. Some may possess just one quality of this archetype. However, the everyman is one of the few people the audience can truly relate with.

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